Legacy Alive - LIVE ON Campaign

PART ONE:

The campaign I chose for my second assignment and furthering into the class was on anti-suicide and bullying in teenagers to be precise. I felt that all teenagers have a chance to make a legacy for themselves and in such, I debated on several ways to proceed in this campaign.

While I didn't physically sketch out ideas, I will share my notes for the campaign that I used as my sketch.

Title: Legacy Alive
Tagline: Live On

• Use brighter colors
• Hope = Yellow, Blue
• Passion/Love/Desire = Red 
• Images/Symbolism = butterflies, tree branches
• Butterflies for a sign of hope, a sign of good fortune
• Tree branches for "reaching" beyond bullying and reaching out to students
• Bold fonts/"stable" looking typography
• A more cursive style font as well to symbolize the reaching out through longer strokes in the text itself

Finally, sharing the images I finally got an idea of what I liked from my ideas and started on the six logos/description/tagline styles:

For my first logo, I chose both red and blue colors for hope and passion, the passion would be more associated with a desire to live. The golden symbol in the back reminded me of arms reaching out and I feel that was a clean representation of the idealism behind saving someone from suicide. The second logo was a similar idea but I chose a more golden yellow and blue for hope again, the butterflies symbolize life and movement. The description I chose was very concise and straight to the point, with such a powerful message, I feel that having a lot to say would remove some of the power behind the idealism. The logo to the bottom left was a more direct style, the symbols behind the logo reminded me of daisies in the summer and I felt the blossoming message could be used, especially behind the legacy portion. For another tagline style, I tried "Have Hope. Live On." I thought that was a nice tagline, direct, to the point and the rose behind the type adds the blossoming hope concept. The final tagline placed several of my ideas together. I chose the butterfly and tree branch style and I chose "Be a Hero...Make a Legacy..." In this, I am saying be your own hero and make your legacy. While hoping others will help as well, the first person who needs the desire TO live, is the person's self and this tagline represents that strength behind a single individual.

PART TWO:

For the second advertisement portion, I chose to mix around my concepts with both the logos and the tagline. I had several ideas behind and keeping to the 4-color campaign, I feel I was able to establish a clean concept behind my designs.

For the first advertisement, I chose a lighter colored concept and used both the description and the second logo but I changed it to just the blue and gold. I really decided I loved the blue and golds together for the concepts and as shown even in my second logo, I stuck with these colors for the most part. The first, I used the butterflies to symbolize life and movement and used the description and the logo itself in the first. The second one, I chose a more bold approach, using singular solid colors and a dark background to offset the colors on the type and images. I chose the third logo and the tagline of "Be a Hero...Make a Legacy...", and like I had explained before on this particular tagline, it needed that bold approach.

In conclusion, I hope that I have started the process correctly and created a campaign that I can work with further for the class.